If you want an simple way to make  great coffee then this is for you. There are several things I like including, how easy it is to operate. Some coffee machines are overwhelming and have too many features. This one is easy to load and east to start. I love the Grab a cup options where you can get a cup right away without having to wait for all 12 cups to brew. This is also very easy to clean. This is just an overall simple, but great coffee machine