These pillows are amazing! I read the reviews and of course was skeptical about how good these pillows would be. We are not pillow changers and of course we had our doubts, these pillows are so good they feel soft when you touch them and I immediately thought my husband wouldn’t like these because he’s a firm pillow guy. I was wrong! Once you lay on them feels like there is a pressure created and the pillow doesnt flatten so its firm but soft where it needs to be, all my pillows loose the air when i lay on them and become flat but not this one! We are ordering another set of king pillows the regular kind not firm because we enjoy them so much and another one for my son. Ive been sleeping great on these, feel rested and my neck doesn't hurt anymore. We are happy so far.