Our last microwave had buttons you could push to for a quick 1 to 6 minute cook.  This one you have to push cook time, then turn the dial, then push the start button.  It still only takes a few seconds, but I don't understand the unnecessary complexity.  Already we are finding having to use the dial for so many things to be very inconvenient.  
And your review process is horrendous.  What is with GE?