It has sort of a satin finish to it, almost shiny? And like other reviewers I agree that there is much more of the tan color than in the pictures. Overall I am still very happy because I knew what to expect after reading other reviews. The back side is a tan/sand color which is still pretty but not white like it looks in the photo. I guess the photo is shown with the sheets folded over. Soft and nice fabric, definitely keeping it!

Pros: Soft, high quality
Cons: Not reversible