Using this as an outdoor rug, on a currently uncovered southern exposure deck, I wanted something that would withstand the Midwest weather in the spring, summer and fall.  Bright colors were a must and this rug did not disappoint!  It ties in perfectly with our deck furniture and gives it the Hawaiian feel I was looking for.  The base of the rug is a white tight weave with the colors being a slight raised smooth rug feel.  It is easy to vacucum if needed. The size is exactly what we were looking for to make this an outdoor room perfect for relaxing.
It dries fairly quickly after a hard rain.  

Update: After just a few months, I noticed the bright red faded to a 'rust' color and the other colors faded as well.  I did read in some other reviews to use Scotch guard Outdoor Sun and Water shield.  
Yes, I will purchase this rug again next spring and protect it with Scotch Guard Sun protector.  It still by far my FAVORITE rug!