Softer than I ever could have imagined. With the brown leather couch it makes the entire room so warm!! We just recently moved into a new house and our old rug had been through it. It was time for an upgrade. It feels like I’m gliding through clouds and teddy bears every time I walk on it. I got the 5x7’6 and it is good for a small living room. If you’re thinking about it, definitely get it! Especially if it’s on sale like it was when I got it!! I may invest in the runner of this rug for our kitchen as well! The colors are also stunning and not too vibrant in a natural sunlight, the white base color is a nice off-white and everything blends beautifully.