My primary concern was the colour.  I was looking for a bright white rug and this is it.  However, the pictures online give the impression of a thicker rug which this is definitely not.  There was a strong odour for about 3 days.  I lite my Lampe Berger and it seems fine now.  
I was a little disappointed when the rug was first unrolled but once I vacuumed it's not so bad.  It is incredibly soft!
All in all, not a bad rug, just wish it appeared as thick as it does in the pictures.