This rug is absolutely GORGEOUS!  The colors are rich and saturated -- very luxurious in look and feel.  I have a number of their rugs, and all exhibit quality, beauty and longevity.   I would describe the color as paprika -- not a blue red, burgundy or lipstick red.  Matches my Benjamin Moore Moroccan Red walls perfectly.  SOOOOO glad I took the leap to purchase online, and Wayfair got it here lickity split with free shipping.