I hate sponsored or paid reviews- I think they are automatically suspect. 
I am writing this review after having slept on the Tommy Bahama Aqualoft Squishy Gel Pillow for over a week. I would have written the review sooner, but I didn't want to get up. :-)
My pillows were old and I wanted to treat myself to good replacement pillows. 
After in-depth research and reading MANY reviews, I chose this one to test.
It's cushy but not flat-in-the-middle cushy. It has enough heft to support sitting up in bed and it's squishy enough to easily transition to the perfect sleeping pillow.
I love mine and now own a set of two.
I sleep better- I could not ask for more than that from a pillow.