This is a very roomy storage bag made from a sturdy, heavy weight fabric.  You can easily store 10 to 12 average sized rolls of paper.  There was room at the top to add a sack of bows, ribbon and tags. The bag measures 9 inches in diameter and 40 inches long. There are two handles for carrying. The top zips closed.  With fewer rolls of paper, I was also able to fit 4 gift boxes.