This is going to be used for a fireplace surround and hearth in a 1909 Bungalow period-restoration. I LOVE that the finish on the tile is, actually, not smooth and completely flat - it has small imperfections that in NO WAY detract from the beauty of the tile! It actually makes it appear more like small-batch hand-crafted tile! The color is completely complementary to the accent tiles we ordered from Earthsong Tiles (www.earthsongtiles.com - check it out, they have gorgeous stuff!). The colors offered are true to period history for Subway tile, as well, which I appreciate as a contractor; makes period-respectful remodels much easier! This is a product that I would definitely purchase again, and will recommend to my clients, as well!