This 10" "Plush" Mattress, is definitely true to billing. I've experienced foam mattresses before, but I was surprised at how cushy this gel memory foam was in comparison to others I've come across.  It came compactly packaged in a box, but once freed from it's packaging, it was really fully expanded quite quickly (~15 minutes even; but definitely within an hour).  Also, unlike other foam mattresses, there was literally no smell that needed to dissipate. I was really impressed (and relieved) by this.  The mattress came encased in a removable cover, which is a nice feature.  The only 'negative' thing I would mention, is just if you're used to a firm surface, this mattress would be an adjustment.  It's definitely supportive, but as shown in my picture, it does have a lot of surface give.