First of all, this is a faux fur, so if you are looking for real quality, this may disappoint you. I got this rug knowing it's faux, so it is as expected and actually better in person than pictures. Good faux! It is hard to find white/ivory colored real cow hide rug and usually expensive. This one is good alternative and looks still good. Color is more like light oatmeal ivory, not blight white side. Price is maybe fair, but feel bit expensive personally. Since it's faux, feel more "great buy" if it is  $10-20 less than priced and can recommend to everyone if it's less priced. Overall, this is what I was looking for and I am satisfied with this purchase.