Stunning! This rug is a brighter white than many, with a warm brown on the complimenting diamonds that really gives any room a cozy vibe that still swings airy and coastal for the summer. Keep in mind that the texture is quite rustic. There are lots of little pulls and loops, which for me adds to the handmade look, but this one may not be well suited for large pets, folks who wear stilettos in the house, or rougher family environments ... or for buyers who are looking for a more polished natural rug (I'd probably recommend seagrass for that, as it's flatter and harder-wearing). I vacuum mine twice a week with the beater bar raised, and so far, so good. Thank you, thank you for this lovely rug! :)