Its VERY soft for jute. Nice on the feet and a good color although it's SLIGHTLY darker than my Safayah jute rugs. I am only giving 4 stars because the ends were rolled too tightly and we cant seem to get them to lat flat. We've only had it for a few days so hopefully after use it will lay totally flat as walk on it. Also I assumed it would be reversible and theres a large seam on the underneath on edges. It would work but not ideal. My other jutes don't have a visible seam. We experienced ZERO dust from this rug when unrolled. It is a little more hairy than my other jutes but it doesn't seem to shed much at all. For the quality its a good value - local shops wanted $1300 for a 8x10 lol.