This is the pillow you thought about stealing from that great hotel room. You cant remember what you had for breakfast yesterday, but you remember that hotel pillow. Thats this pillow. Seriously. I had no idea what the words gel fiber meant, and I was so afraid that I was going to receive a dense memory foam pillow. Instead I was treated to something that fluffs like 100 goose down but also has this illusive, indescribable squishiness thats so satisfying to lie on. You want this pillow.