This is a white tile however, it’s not bright white nor is it off white, hence the 4 star rating. In my bathroom it looks like it has a greyish hue to it. I still love it and think it looks great. With Snow White grout it makes the tiles pop just a bit. We used matte black schluter instead of bullnose trim because the fixtures in the room are all matte black. We also went with bright white granite for the niche and the window cut out because it matches the bright white tub.