I received this toaster for free from KitchenAid in exchange for use and review. This toaster is so amazing. I love bagels for breakfast and my bagels use to get over toasted in the center and bottom in my regular toaster. This KitchenAid has a bagel button and actually knew where to toast - upper, lower half, or middle. You can actually see the heating coils moving around the toasting area. It's intuitive. The most perfectly toasted bagel I've ever had. I also love the varying shades of toasting. Works for bollitos, bagels, and toaster strudels are perfect.  Great product! Thanks, KitchenAid