I loved how fast my hair dried with this dryer. The Titanium Technology really glows with this hair dryer. I felt it was much easier to style while I was blow drying my hair. This has an amazing 3 heat setting and 2 speeds which really helped out when I just wanted a touch of heat with a low setting of speed.  The Diffuser and Concentrator attachments were amazingly easy to use. The burst of cold shot button also was amazing to have to help with my curls! It isn't loud either, which is a huge plus!