Super soft. Great quality. I really like this Duvet, and the 2 decorative pillow cases that come with it. However, I do have 2 complaints/improvements. 1, the Duvet sides are not as long as i would have liked them to be. You can see that the bed sheets are longer than the actual Duvet sheet itself, therefore, it's not as neat of a look as i was going for. ( Disclaimer: I do have a 14 inch mattress, but i dont even have a comforter inside the Duvet yet). My second complaint is that even after ironing, i can't seem to get out the wrinkles in the Duvet. I dont mind this too much, but it is a bit frustrating. Overall, even with the complaints, i really do like this Duvet set and appreciate how soft and comfortable it is.