the purple of this rug is a nice deep color l. That being said it is a budget rug didn’t feel as soft as I would have liked. I know it was a cheap rug so I figure you get what you pay for! I bought it with a rug mat for a kids room and they love it! My husband insisted on the mat under the rugs and he was right this rug would have been super disappointing comfort wise if we had not gotten the mat.