I ordered these in the "Denim" color (nice shade of medium blue) to mix and match with my existing towel sets.  I never use dryer....so I laundered these (warm wash....cold rinse) and hung them out to dry on the line.  A quick shake before folding resulted in a substantial, soft, and pleasingly plush result with very good retention of the rich color.  My previous towels are still in very good shape with this routine (considering they are a few decades old ;-)....and I have every expectation that these towels will hold up just as well.  Lovely towels.....well worth the "on sale" price I paid.