These pillows came tightly rolled. You are supposed to fluff them and then wait 24 hours. I did that as best I could. They are very hard to fluff because the filling is very compacted from being so tightly rolled. After 24 hours they are still flat and lumpy. It looks like they didnt put enough filling in them. I am so disappointed. The last gel fiber pillows I got off Wayfair were not rolled up. They were so fluffy and awesome. These gel fiber pillows are not even useable.