This rug is white, but a creamy warm white...not beige or white with gray overtones.  This blended with all the pure white in my house.  This has some depth to it but not shaggy and easy to vacuum. I've had it in a well used room for months and it has not matted down at all.  If you want a rug that isn't busy and the main attraction, but has a subtle pattern and texture to make it interesting...this is it.  I wanted a simple non busy rug that allowed other things in the room to be the center of attention but also didn't want it to look like a white sheet on the floor. I couldn't be happier with this purchase!