This is literally the first "new" tree I have purchased in over 20 years. I love it! The review of the thick plastic realistic ends and the less "real" appearing inside is accurate.  It took minimal effort to set up and about an hour to "fluff" the branches. It seemed a bit thin at first but looks great when all set up. There is already a light broken but the rest really do stay lit. All in all 500 dollars was good considering I haven't purchased one in forever but this tree appears sturdy and will last a long time. I got the 10 foot tree. 
Top pluses: tall, realistic,  easy to put together (even for a short girl), and cost.
Minuses: maybe a bit thin?? Only if you dont decorate it would you notice that.