Loving this rug! We've had it in the living room for about 2-3 weeks now. 
It is definitely not as vibrant as the main picture, more of a muted copper brown, which I actually like better I think as it will go with more things as we update our house. Weight and feel is amazing. 
It does shed. A LOT. especially with company over and a lot of feet walking all over, but hoping that maybe will just expedite the process of its shedding as everyone who has a wool rug has assured me this is very normal and takes time.