The color is not a bright white, it is more of a beige which worked perfectly for us since we have little kids and dogs. It is also as I expected not a thick or plush rug, so if that is what you are looking for then you will not be satisfied. 

We are working on getting it to lay flat which is going to be an issue anytime you order a rug that is shipped rolled up, so I am not sure why some people leaving reviews were surprised by that. 

We have only had it for a few days so I am not sure if we have the issue that some people mentioned about "wrinkles" or "ripples" not working themselves out. So far I dont see an issue. 

It is just as I expected and am so far happy with the purchase.