These sheets are made from 100 percent ORGANIC cotton, which I think needs to be emphasized! If it is important to you to support fair trade and conservation, then these sheets are a great choice! The white sheets are a bright, clean shade of white. They do wrinkle, because they are cotton, but I don't think that's a big deal. I care more about comfort and breathable sheets. These are crisp and lovely against my sensitive skin, and they felt cool and comfy on a hot August night. They remind me, as other reviewers have stated, of sheets in a nice hotel. Can you buy higher thread count sheets that are silkier? Sure, but are they made in a way that helps our planet stay healthy and supports farmers? Double check before you buy. I find these organic cotton sheets to be reasonably priced and a treat to sleep on. I highly recommend them!