the picture online was what I was looking for and the dimensions fit my needs.  the price was ballpark.  the free delivery and no tax did not hurt.  SOLD.  the bookcase was delivered and from there everything else was far beyond what I expected.  easy to understand directions - only pictures and part numbers, no confusing words to get in the way.  assembly took about three (3) hours ( I am slow and meticulous).  the bookcase looked better than the picture.  I needed a piece of furniture to fit into my kitchen/dining area to house about a hundred cookbooks with easy access.  score one for me!!

Pros: ALL the things you want when buying something online were there, plus.
Cons:  none for me.