Really like the look of this bed. It is a pure white.  But has a few issues. First, the screws included for assembly were too short so we had to buy 1.5 inch screws to assemble it properly. Second, the center support legs are short as well. Even with the leg adjustment screws fully extended we had to add a block to level one of the center support legs to make it even with the peripheral legs. Nonetheless I like the bed. 
Just a few other tips if you are trying to make a bedroom set matching other pieces. We bought the Onyx nightstand and chest, which claim to be white. The onyx line is not pure white so it didn’t match this bed exactly but it was close. Also, you need a mattress and box spring with a combine thickness of at least 13 inches to cover the gap between the headboard and rails.