My daughter picked this rug out for her room because she wanted a very soft, and plush rug for her space. It definitely lived up to her expectations. It is a great color, as it is not a true crisp white, but a very soft white. 
It did arrive and had a very plastic odor for the first week or two, but that seems to have slowly gone away. 
We haven’t had it for very long, but so far it is holding up quite nicely and still looks brand new. It is not in a high traffic area. We do have a dog who lays on it daily, and still no discoloration or definitive wear.