I ordered this rug because it had the look I was going for, but at the price, I expected it to be cheap quality and planned on replacing it in a few years.  If I replace it, it's only gonna be so I can buy a bigger version of the same rug! It's one of the most beautiful rugs I've ever seen!  And the quality is amazing. It had a rich, real wool smell to it when first opened, though that dissipated after a couple of days. It's also very thick and soft underfoot. 

Minor word of warning: it sheds a bit as it breaks in, so be prepared to deal with a few white fuzz balls at first.