No non-slip rubber backing on the rug was disappointing.  I had to purchase a separate rug pad for the rug which added to the cost and made it not such a great deal after all.  Not to mention the fact that I purchased it for in front of the door at the bottom of the stairs and it is constantly moving and shifting.  Someone was going to get hurt!  Had the description actually listed it as not having any sort of backing then I wouldn't have purchased it.  As for looks, the colors are vibrant and it's beautiful.  It's also very nice and soft.