Just received this rug yesterday and we are in love!  The quality seems great - we haven't noticed any shedding or frayed edges.  We couldn't agree on a rug style or colors for our eclectic-ish living room for the longest time, until we finally came across this one.  We ordered the 7'10" x 10" size and it is perfect for the footprint of our room.  It does look a little brighter in person than it does in photos and with 3 dogs we were worried about lighter rugs and longevity, but I think the pattern will hide dirt and pet hair pretty well.  It is very comfortable on bare feet and is a medium thickness.  We will probably order a thicker rug pad to get it really cozy and comfy.  Overall we are very happy with this purchase and time will tell how well it holds up in such a busy room.