Over the years, I've gone through a ton of foam bath rugs and after about a week of use, you can already start to feel the wear setting in. This is the 1st foam bath rug that feels exactly like it did on day 1! It doesn't mater if your standing on it for a pro-longed period of time or constantly walking over it, it never loses it's form or comfort. I'm sure this will wear after months/years of use, but already I can tell this will be around for a long time. I don't think I'll ever buy a different brand!