I was attracted to the overall utility of this cooler compared to other options. A cooler / dry bag that can be rolled up for travel. 
It is well made and the material is very substantial. The thickness and rigidity make it somewhat difficult to properly fold 3 times and buckle. Not a problem for me and my fishing buddies but I could see others struggling. 
In the end it’s exactly what I was looking for and I look for to many years of use.