I've been a long time Ninja customer. I recently decided to replace my Hot & Cold Brew with this. I'd been on the fence for awhile because I loved my current coffee maker so much and after 4 years, was still working perfectly fine.  What pushed me over was the option for K-cups.  My in-laws visit frequently and are decaf drinkers.  We would buy ground decaf and then half the bag would have to be thrown out.  With the K-cups option, it makes getting them coffee much more convenient.  Another great feature, since I'm a tea drinker, is the separate hot water dispenser, which serves up hot water super fast. Faster than a water kettle or microwave ever could and definitely faster than my Hot & Cold did.  The options for beverages and ways to make them are really endless.  The only thing missing for me is a warm frothing option.