If you have ever noticed, that the traditional-generic coatrobe hooks look like a drunken octopus that wants to fight you, youll understand why youll never want to buy one of those generic robe hooks ever again.  I bought this robe hook because its clean, contemporary,  and doesnt  look like itll rip up your robe over time.  It was VERY easy to install, and I am very satisfied with how it looks.  Im definitely buying more if I find the need.