Ovreally this is a great cooler. We really like it. Here's what I like best:

Roomy - I was able to put three 12 packs plus a bunch of water bottles AND ice.
Works - keeps beverages cold for a long time.
Appearance - though made of plastic resin it looks pretty good.
Easy to assemble - easy to follow instructions. But be careful when inserting the Styrofoam inserts! They only go a certain way. Don't force placement.
Accessories work - paper towel holder and cup holder work well. Bottom compartment stayed dry inside.

While the price is not outrageous I'm not sure that this is a bargain. It's plastic. Regardless I feel it is worth the money, particularly compared to other similar products.