This is sort of like the goldilocks bed, it is at both times soft yet somewhat firm (so you don't sink into it like jello) but doesn't feel like you are laying on a brick that has no give. If you like medium, but are more on the plus side, get this one for sure. It does conform a bit over time as you sleep on it but in a nice way not where it feels like you sink into it, but rather molded to you and comfortable. And it never feels like you are sagging. just a few months in but love it so far. Highly recommend.