I thought that the packaging for the rug was phenomenal.  It was so well protected, that it even had cardboard protecting the ends so nothing got damaged!  Upon unravelling it, it did take what seemed like a fair bit longer for it to truly flatten out.  I was disappointed in the thickness of the rug, which therefore makes it not feel as plush and luxurious as you might think.  It seems to be lacking some threads, so when you walk on it you can feel the roughness of the bottom backing of the rug.  It looks good, and for staging would be wonderful, but for walking barefoot in your bedroom, I would not recommend.