When it first arrived, I wasn’t sure about it. But after a few days. I love it! All the creases are flattening out and the rug has softened up a bit. It’s not silky soft to the touch but it is very plush! It’s so fluffy I was sure my roomba wouldn’t be able to get over it but was pleasantly surprised that it just barely did and is able to vacuum it with my hardwoods. It’s defi not stark, wedding white but it’s as white as I would want for a rug and doesn’t clash with my white accents. However, if you’re going for a pure white room, it might not look as white. Overall, I’m very happy with it!