Plush, bright, beautiful, high quality rug, shipped in two days. Much thicker than I expected in a good way, its extremely soft and nice to stand on. If you are looking for a true red rug- not pink or maroon, this is it! One thing to note is that a lot of the darker designs are actually bluegrey and not black, so if you are opposed to the ornamental color you may be disappointed. If you look closely enough, there is even a little pink, orange, and green in there toward the center of the design, but its really beautiful. Highly suggest purchasing!