The most user-friendly assembly guide I've ever used. The instructions for assembly are very clear and easy to understand. Setup was a breeze, took about 25 minutes with two people. Pilot holes are drilled straight and true. It comes with an honest-to-goodness ratcheting allen key + extra bolts in case you lose something. The build quality is good and it seems pretty rock solid thus far.

It even comes with some cute little thank you cards that you can send to friends. There was a lot of thought put into this product and it really shows.

Also, it looks very good.