The façade is a sticker?! 
I ordered the bed on Feb 13, 2016 and received it on Feb 18th.  No damage to the product from the shipping.  That was good and fast!
I assembled the bed on Feb 27.  It took me about 2 hours by myself.
On March 26, I woke up and found that my bed has peeled... and for no reason that I can think of except maybe for the comforter brushing against it? :(
The bed would've been nice and sturdy but the particle board under the sticker is now showing!  
I even ordered 2 more of these beds which I have yet to put together. It is now over 30 days... return policy has lapsed... and this is what I have to 'look forward' to!
So disappointed... :((