I was hesitant to purchase this because of the differing reviews about the color.  I have searched for over a year for the perfect white rug but quickly learned the color white is very subjective.  I wanted a cool ultra white and I have not been able to find this.  While this rug is not a "cool" white, I would not call it cream, ivory or off white as others has stated.  In my opinion this is a true white but it's "warm".  The room I have it in is a cool white and while this rug is not, it works nicely.  I would agree that the thickness or density of the rug does leave me disappointed. The nap is long and fluffy, but definitely on the thin side and you can feel the coarseness of the backing on your feet. Because the purpose of my purchase is more  aesthetic in nature and not a high traffic area this rug will work nicely.