I feel like this is a new launch that hasn't been announced yet. Amber said a new Loloi collection was coming in Nov and I don't know how I lucked out to find this rug but I did. I'll start by saying this rug is amazingly soft! Softer than other Loloi rugs I've tried. From a few steps back it really looks like a vintage rug. The colors translate pretty well from what is pictured but I do think in person it more "line-y", if that makes sense. There is a pile to this rug unlike other Loloi flat weaves and the tone is creamy underneath the print. I included two pictures of the same spot with the nap brushed one way then the other. Having said that it doesn't have as much of a notacible nap as compared to a power loomed rug (so not as much of a light side/dark side situation). That could also just be mine. I am returning this in favor of the denim/multi from the same collection because the colors are better fory space. I also think the overall pattern is better for this weave of rug.