This paint has such a bright vibrant color. I have a 7 year old boy and 4 year old girl who both love doing activities on the weekends. This past weekend we painted pumpkins.  Most paint you have to shake up before using it but this squeezed right out of the bottle looking ready to use. It's thickness is sort of related to acrylic paint. 
Kids make messes with paint and I was able to wipe their messes right up with a wet paper towel. 
All in all I love this paint and we plan to get it in every color for future projects!