I received this product from 3M to evaluate along with the easel pads.
I was a little hesitant about sticking them on the wall, but it held very well and there was no issue with removing it.
The only caution I'd advise is when it's used on a multi-texture surface (such as textured wallpaper). The hold wasn't as strong as it is on a smoother surface. [This review was collected as part of a promotion.]