This is my first memory foam pillow. I slept on a Tempurpedic memory foam pillow while visiting friends, and I was hooked! I chose the Nora because I liked the look, and reviews said it was slightly firmer than Tempurpedic. I had previously used two pillows, but now the Nora is enough for me. I'm sleeping like a baby! Now, I'm buying one for every member of my family.