I am a busy mom and I have to admit that I don't spend time taking great care of my hair other than regular shampoo and conditioning. This product is not magic, but I definitely found it significantly reduced frizz compared to our regular hair dryer. I used to have to tie my hair up because it was not smooth enough, but now I can actually let it down. It's no where close to being done at salon, but definitely a huge improvement from our regular hair dryer results. I also use it on my 7 year old everyday (she has long hair) and it is not too hot for her hair