My counter top mixer isn't what I always want to use for just quick mixing. So I was looking for an alternative option. I wanted something with power, space saving and ease of use. This little mixer has all that. I really like the slow start to start out mixing recipes with flour or other powdery ingredients because it doesn't blow them everywhere, then I can speed it up. Has plenty of power. The attachments aren't very big but they are great for mixing right inside the pot. The cord retracts okay, sometimes I have to pull on the cord before it finally grabs and retracts the way it should. The release button is a little stiff and I have to push quiet hard to get the mixer to release the attachments. Overall, I am pleased with this mixer, for the price range and features. Would buy again but I'm expecting many years of good service. Today I am ordering another one for a wedding gift.