Clean Euro design, relatively low profile makes the unit less imposing on the counter.  Easy to clean and set up is no-hassle for the next round of brew.  Controls are easy to access and intuitive.  Steel carafe keeps coffee warm avoiding the burn taste that normally occurs on a hot plate.  Dispensed grounds inside the basket is a bit messy but design allows you to place a paper filter under the sieve basket to keep the brew clean.  Ample setting selections available to make a pot perfect to your taste.