Read the reviews! I wanted a rug to match my ivory furniture. But I read from another wayfair review that  ‘the ivory rug looked brown’ and another person wrote ‘the white rug looks ivory’. So I brought the white rug hoping it would look ivory. The picture clearly shows the white rug is white! My husband and I love the rug and we don’t mind the contrast in color. But if your looking for an ivory rug buy the ‘ivory rug’ and if your looking for a bright white rug, this is the one you want! Overall very satisfied with my purchase. Thanks wayfair.