Nice and soft! I was looking to replace some ancient pillows of mine, not because they weren't comfortable, but because they were so old it was probably a good idea to get rid of them. I wanted something that would have a similar quishy feeling to those old pillows. I am a side sleeper and these pillows are great. They look plush and thick but as soon as you put your head on them they squish down quite a bit. Great for those looking for a soft squishy pillow