Flames look good, was easy to install and operate. The heat part is pretty minimal, the fan is noisy in a normal fan sort of way. Probably the biggest drawback is the heat comes out of a very small vent in the top probably about 8 inches wide and while it puts out hot air that vent is so small it really isn't going to heat up any amount of space ever as far as I can tell. Maybe if you are in a 100 square ft room it would make a difference but I wouldn't count on the heat being all that useful. 
The other thing to know is the controls on the unit are on the lower left behind the glass and not to convenient to see but the remote works well you just can see the indicators for the timer easily. Overall a good value for the visual effect.