This rice cooker makes the best and fluffiest rice. I eat brown rice most of the time and my old rice cooker would often produce slightly crunchy rice. I haven't had this issue at all with the zojirushi. The cook time is longer than I'm used to, but it's fine as long as I plan ahead a bit and use the quick setting. Also, the estimated cook time will start to drop once it hits about 15-20 minutes left. The size of this rice cooker is perfect for a couple or small family, and I really like the gold and cream color.