I love this lamp!  My condo gets no direct sun; now I can have "daylight" whenever I want...with numerous other types depending on need (totally adjustable).  The remote is so convenient and its magnetic so you can have it stick to a switch plate ..and did I mention the one hour timer which will turn it off in case you forget to.
You can read easily because the light is reflected back down from the ceiling.  It blends in with the room so reduces the visual "clutter" that you see.