I was concerned when it arrived from delivery in a beat up box (see picture). I decided not to worry until I had it out of the box, because I know from experience that Wayfair packages are very well secure with multiple layers of protection. That was indeed the case here, because the mattress comes double rolled in heavy duty protective plastic. The second picture I have is only 5 minutes after taking it out of the package and it automatically inflates. You dont have to do anything. I chose a firm mattress and Im laying on it now even though it says to give it 24 hours for complete inflatedness, but mine inflated fully right away. Im a happy customer, it is nice and firm!