This was listed as plush, but it is VERY, VERY, VERY firm. There is NO sink-in...at all! Lucid describes it as, sleeping on a cloud. I feel like Im sleeping on a cloud of bricks! Ive had it for a little over a week now. I keep hoping that Ill get used to it, but Im not so far. Im so disappointed.
*UPDATE*
Its been 3 months...I hate it. Its not comfortable at all. Well see how customer service handles this.