I was looking for a rug that was subtle and wouldn't overpower the space.  We use it in our den, which is open to the kitchen.  It ties in so many colors.  Note that nothing in the rug is symmetrical so the two ends don't "match".  I put the end with lighter colors where it would get less traffic.  I don't notice a great deal of pink or purple like other reviews- could be the lighting.  It would best compliment tan, charcoal, navy, and a rusty brown.  We do have two cats who like to use it as a scratching pad and it pulls.  Overall, I am in love with this rug!  It finished our space!