I just love this rug!! It makes my living room look calm, and light! I purchased the largest size, and its perfect. I had a hard time finding a rug that was thick, soft, and perfect in color to match my sectional. (I ordered it online because the deal is half the price as in stores, for the size of this rug)

There are a lot of undecided reviews on the color! It's definitely more beige. It has hints of gray depending on the time of day, and lighting. Hopefully the photo next to my sectional helps someone else with the color.
 
Mine also, did have a slight chemical smell. I opened my doors, and windows and aired it whenever possible the strong odor was mostly gone after several days. It wasn't anything scary! I even have a newborn and didn't feel uncomfortable, I just didn't have him in the room for a few days until it aired out.

My fiance loves the rug too, and he is very picky! I would purchase this rug, over and over again! :)