1-star for being 'Temperature Regulating'
5-stars for everything else
First up, the company needs to remove teperature regulating from it's description.  In no way, shape or form does this comforter regulate anything except hot and hotter.  If these words were removed it would get 4 or 5 stars from me.
That aside, the comforter is soft and the right weight for me.  We have had a few cold nights and the comforter did well to keep me warm.  I like that I can change sides depending on the color of sheets on my bed, or my mood.
If you are looking for a quality comforter, this is for you.  BUT only if it is used in colder weather, otherwise it will bake anyone underneath it.