Beautiful rug! We had to return the first one because the distressed areas were concentrated all on one side of it so it really looked like someone threw bleach on that part of the rug. We replaced it with another one which was much better since the distressed areas were randomly placed. 
This is definitely a shabby chic rug so, if you are searching for something with an uniform color, this is may not be the right rug for you. But if you love the  shabby chic look, you are going to love this rug.