More white than I expected from the photos, and almost as much blue as gray.  The length of the fibers is long but they're sparsely packed, so the rug is thin and tamps down easily.  Definitely won't handle any significant amount of foot traffic well.  A cheaply made rug, ok enough that I won't go through the hassle of returning it but I wouldn't have bought it in a store if I had seen it first.  

Shipped rolled up, ends are a bit curled but no significant creases and I expect the curled ends to lie flat in time.