It was wadded up into a way too small box so the multiple wrinkles would not smooth out(I have never received a rug in a box- they have ALWAYS been rolled and wrapped in plastic- and I have bought 5-6 rugs on line-I'mnot a newbie; the color was 40% deeper in hue from the illustration and muddied, not clear as depicted;  and the quality of the loom was like a 1970's bath mat. I expect contact regarding a return (already requested from customer service- not heard from yet). This thing is amazingly ugly. What happened? You guys are usually spot on. Sad emoji face with a tear!