This rug is a bit of an illusion... when you see it in person it is very bright.  The red is more on the tomato colouring verses the dark maroon red tones.  However the second you take a picture of it in the room, it oddly photographs in those deeper red tones. It's not a bad thing. Just something to think about.  Also depending on the size of rug you get, some of the pattern that is in the photo is 'chopped off' so to speak.  I do love the rug and it works for my space just thought I would leave an in depth review hoping to help out others.