When I received my “Memory Foam Futton  Topper “- the directions STATED to unroll the topper from top to bottom, wait 72 hours for it to “puff out” Mine was FOLDED in HALF, then rolled from top to bottom!! Now I may have a permanent crease ( hope not) in my topper. Was NOT HAPPY AT ALL!  It was NOT packed the way the directions indicated. To all, ASK HOW it’s packed before you buy!!!  I hope this doesn’t happen to anyone else!!!’