I am not a huge coffee drinker, but every now and then I will be craving a cup.  This was the perfect little machine for my family.
I love that this makes 5 cups and is smaller than a standard pot.  It does not take up too much room and is great for those who drink coffee daily or may only drink on occasion.  This has also been a life saver when we have guests over who are coffee drinkers.  It is nice to be able to offer them coffee in the morning.
You can program this one to start brewing right away or set it for a later time.  I know that would come in handy if you want coffee when you wake up or going out the door.  It will be ready when you need it.
This is also easy to clean.  I have hand washed the pot, but I think you can easily throw it into the dishwasher as well.
Overall, this is a great coffee pot for our household needs.