This mattress is hard as a rock. It is not ultra plush in any sense or definition of the word. If you want an ultra firm mattress this is perfect for you. My husband is going to check the tag tonight to make sure we received the correct mattress because even a politician couldn’t twist the meaning of ultra plush far enough to make it meet how firm this bed actually is. My carpet is softer than this bed. Sleeping on the grass outside would be more plush. If I bought a mattress from a creepy old witch that was filled with stacks of newspapers and sand, it would be more plush than this mattress. Be warned.