Just received this rug and I like it.  In the rug's description, it states "reminiscent of denim".  So, I was expecting a cotton rug in shades of blue.  Well, it isn't LIKE denim, it IS denim.  It appears to be made of old shredded recycled jeans, complete with random little golden threads that would have stitched the pockets on.  Not exactly what I was expecting, but I think it will last for many years to come because of the durability of denim.  Artistically speaking, I am impressed with how they were able to separate out the different shades of denim scraps and make a cohesive plaid pattern!