It feels pretty stiff. I know rugs usually take a while to regain their shape, but this one still hasn't. With that being said, the quality isn't my favorite. It's almost a must have to get a rug with a rubber/grip backing for the entryway. Even with a high quality rug pad, this one still moves around a lot. We also get a Christmas sweater vibe in person, which we didn't get from the picture, so it may be a seasonal rug.