Beautiful. True Ivory/Cream/Off White -- not Beige or Tan (my concern).  The sculpting adds elegance without making it dated, on the one hand, or too contemporary, on the other. Quality fibers -- looks much more expensive than it is.  My taste is more French Country Hollywood Glam than "Farmhouse"  -- i.e., relaxed glamour and understated indulgence; this rug captures it perfectly. Third rug like this that I've purchased -- 2 in ivory, one in a greigy color for high-traffic areas that looks amazing even when I need to vacuum.