Having never bought an area rug before, let alone online, I took a leap of faith with this, and not disappointed. We needed this for a bedroom with a cold, hard tile floor, so I wanted a rug that would be soft and somewhat cushioned under the feet. This is.  In fact, the pile is so deep, you can press your hand into it and nearly make your fingers disappear. 

I tried vacuuming it... couldn't move the vacuum over it initially, so I added a rug mat underneath (inexpensive at Target), which I cut with a scissors to match the size. This does help with vacuuming. Nearly no fuzz came off the rug, to my surprise. 

Regarding the color, to me, it seems to be true to the image on the web site. 

Pros: Gorgeous, Plush
Cons: Slightly difficult to vacuum. Very slight "new carpet" odor upon unwrapping; disappeared quickly.