I am delighted with this rug. Even though it isn't wool (which was important as I needed something that wouldn't fade and was dirt resistant) it is soft and comfortable and does not look at all synthetic. 
The colours are pretty much as shown in the picture on the site, although there are some parts of the design which appear more navy/black than I expected, rather than a dark brown. However, this doesn't detract from the lovely warm Autumn colour palette and it fits perfectly into the room I bought it for. 
I confess I was rather nervous about ordering something like this online, that I hadn't actually seen but I would be confident to order again now.