I've been bouncing between Ikea and Jysk duvet covers for a long time- and by far this is my favourite! The duvet cover itself feels much thicker, softer, and better quality. All duvets in the past I've had have been overly thing, more like a bed sheet. This one actually feels substantial, and it feels wonderfully soft! The zipper seems to be of good quality. It isn't on the very edge of the duvet cover, it's 4" or so into the duvet (so I can stop worrying about hitting myself in the face with it). It also has a hiding-flap that covers it up, it actually took me a few minutes to find it when trying to put my duvet in! 10/10 would recommend it to others! Aside from that, I got the blue version, and the colours are gorgeous! Just like it is pictured!