I am absolutely in love with this pillow! I have back an neck pain an could never find a pillow that I was satisfied with. This Egyptian cotton Siberian down pillow is so soft it feels like one of those squishy toys kids play with. It doesn't go flat in the spot you lay your head, rather it cradles it an your neck. This past week that I've own this pillow is the first few days in almost 10 years I've not woke up without pain in my neck. I wish I'd own this pillow long ago. It's not cheap but don't we get what we pay for? An for the quality an make an that I've slept like a baby for a week it's well worth every penny! I totally recommend this pillow to anyone that prefers a soft to med firm pillow, it's great support to for stomach sleepers as well!