I love that I don’t have to transfer the smoothie to another cup after mixing. Just remove the lid with blade and drink - or add the to-go lid and go! You do have to add items in the opposite order as you turn it upside down to blend. Otherwise you get an ice cube of frozen fruit that won’t blend. Frozen fruit in first, protein powder and other ingredients, then your liquids - almond milk and water for me to get the right consistency. Love it. Rinse the blade and throw the blender cup into the dishwasher. Nicely designed if you’re leaving it out on the counter too.