I've never owned a Nutribullet before & I must say, so far it does as good a job of blending as my higher priced blender. I've also found that the cups that are included are so convenient for the almost daily smoothies we make especially for when either of us are on the go and want to make a quick shake or smoothie. Very easy to use & has completely blended every fruit & vegetable I've tried. The only negative is that It is very loud, even louder than our larger blender. Maybe someday someone can figure out how to build soundproofing into these machines!