As I write this review I just turned on the heater component of this awesome fireplace.  There are no "cons" as long as the customer realizes this is a faux (LED) fire - and someone put considerable thought into making it appear warm and appealing. The remote is tiny but works great when in line of sight. The cabinetry is robust and, again, someone took the time to make it relatively painless to assemble. I love it, and I'm a dude who likes real fire : )