So the photo shows the stripes going the length of the bed which is EXACTLY what I expected. Upon receiving the duvet, the stripes DO NOT run this way and in fact run horizontally and totally ruin my impression of the duvet. Minus this, it is everything I wanted and have been looking for for an extended period of time. So I am dishearted the photo of the item is absolutely wrong with what you receive. I will likely be returning it as I cannot get past the stripes being the improper direction (I have sheets that are similar with the stripes running the length of the bed). Please post an accurate photo of the item as the one being used is absolutely not correct for what people are receiving. Other than this, it appears nice and soft. Just disappointed it’s not what it should be.